Wertorientierte Vertriebssteuerung: Entscheidungsrelevante Aspekte für das Management

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Title in English	Value-based sales management: Considerations for Management Decision Making
Authors	AVERBECK Christian FRERE Eric REUSE Svend SVOBODA Martin
Year of publication	2008
Type	Article in Periodical
Magazine / Source	Bank Praktiker
MU Faculty or unit	Faculty of Economics and Administration
Citation
Field	Economy
Keywords	sales management; management decision making
Description	Analysis of typical errors in implementation and presentation of issues to be decided by the management.