FTAs in U.S. TV Commercials on Cosmetic Products
| Authors | |
|---|---|
| Year of publication | 2008 |
| Type | Article in Periodical |
| Magazine / Source | Topics in Linguistics |
| MU Faculty or unit | |
| Citation | |
| web | http://www.kaa.ff.ukf.sk/topics/issue2.pdf |
| Field | Linguistics |
| Keywords | advertising; politeness; FTAs; persuasion |
| Description | The paper studies the face-threatening acts found in the American TV commercials for cosmetic products. In order to address the target group and to achieve the communicative goal, the persuader uses speech acts such as promises, suggestions and orders that threaten the persuadee's negative face. |