Multi-party interactions in modern mass media discourse : Recipients as active participants

Authors

CHOVANEC Jan

Year of publication 2012
Type Conference abstract
MU Faculty or unit

Faculty of Arts

Citation
Description The presentation documents the changing role of the recipient of media messages from that of an observer of interactions within other frames to a passive/active participant in across-the-frame interactions. It is argued that participant framework analysis needs to be suitably contextualized with respect to various media genres, and needs to intersect with the analysis of communicative frames (levels) embodying the hierarchical complexity of a given speech event.

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