Pilotní výzkum marketingového mixu v podnicích ČR
| Title in English | Pilot research of marketing`s mixes in companies in Czech republic |
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| Authors | |
| Year of publication | 2002 |
| Type | Article in Proceedings |
| Conference | Ekonomika firiem 2002 |
| MU Faculty or unit | |
| Citation | |
| Field | Economy |
| Keywords | marketing's mix; elements of marketing's mix; company analysis |
| Description | The topic of this paper is a making of an analysis of marketing's mixes of different companies. It is possible to trace some othernesses between particular mixes. I could say that it is possible to observe a different emphasis on particular elements of marketing's mix from different companies. |
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