Vývoj českého maloobchodu z pohledu difúzního procesu: příklad vybraných řetězců

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Title in English Development of Czech retail business from the point of view of the process of diffusion: an example of selected chain stores
Authors

KUNC Josef KLAPKA Pavel NOVÁKOVÁ Eva SIWEK Tadeusz TONEV Petr

Year of publication 2010
Type Appeared in Conference without Proceedings
MU Faculty or unit

Faculty of Economics and Administration

Citation
Description Over the last twenty years the Czech retail business has been going through an essential transformation. Hypermarkets, supermarkets, discount stores, shopping malls and others are typical features of the current Czech retail net. A new way of retail shopping and its net structure are a real novelty, an innovation. A spatial localization of various shopping places has a diffusion character; time-related phases of the process take place very fast if no significant barriers to innovation are present. The aim of the article is to analyze and draw general conclusions, based upon a survey of selected retail chain stores, about the Czech retail business, which has in time and space also the character of a diffusion process.
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