Project information
Multi-factor analysis of company successfulness
- Project Identification
- GA402/00/0368
- Project Period
- 1/2000 - 1/2002
- Investor / Pogramme / Project type
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Czech Science Foundation
- Standard Projects
- MU Faculty or unit
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Faculty of Economics and Administration
- doc. Ing. Ivan Hálek, CSc.
The ground of the designed project will deal with the theoretical analysis of the economic transformation process based on empirical research in the entrepreneurial sphere. The result will be the assessment of the impact of these processes on the success fulness of the Czech company. The objective of the project is to evaluate forms and relations of key structures in selected companies and the dynamics of their changes. The standard of the successfulness of the companies will be the values of their summa rised financial factors in relations with other key factors determining the operation with the potential of the companies. On the basis of the results achieved a methodology of key factors typology will be worked out. The methodology will arrange the fac tors according to their share in the company's successfulness. The knowledge gained will be generalised and used for the formation of the basis of a commonly used multifactor analysis of the company's successfulness. It is expected, the method will help
Publications
Total number of publications: 209
2002
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Intellectual capital and information systems
Small and medium firm management with computer support, year: 2002
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Internet v marketingu a marketing na internetu
Ekonomika firiem 2002, year: 2002
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Je český kapitálový trh alternativou financování firem?
Právo a podnikání, year: 2002, volume: 2002, edition: 1
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Kalkulace, vývoj a prodej strukturovaných produktů
Systémové řízení, year: 2002
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Kapitál jako faktor úspěšnosti podniku
Acta oeconomica No 12, year: 2002, volume: 12, edition: 12
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Komparace dvou typů reklamní kampaně - behaviorální a obsahová analýza
Implementácia marketingových teórií do hospodárskej praxe Slovenskej republiky, Českej republiky a Polskej republiky, year: 2002
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Komplementární vztah k marketingu
Implementácia marketingových terórií do hospodárskej praxe SR, CR a Polska, year: 2002
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Logistika - strategický faktor manažerského úspěchu
Year: 2002, edition: Vyd. 1., number of pages: 236 s.
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Marketing na internetu - internet jako reklamní médium
Nové trendy rozvoje průmyslu, year: 2002
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Marketingová analýza lidských zdrojů
Systémové řízení, year: 2002