Project information
Multi-factor analysis of company successfulness
- Project Identification
- GA402/00/0368
- Project Period
- 1/2000 - 1/2002
- Investor / Pogramme / Project type
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Czech Science Foundation
- Standard Projects
- MU Faculty or unit
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Faculty of Economics and Administration
- doc. Ing. Ivan Hálek, CSc.
The ground of the designed project will deal with the theoretical analysis of the economic transformation process based on empirical research in the entrepreneurial sphere. The result will be the assessment of the impact of these processes on the success fulness of the Czech company. The objective of the project is to evaluate forms and relations of key structures in selected companies and the dynamics of their changes. The standard of the successfulness of the companies will be the values of their summa rised financial factors in relations with other key factors determining the operation with the potential of the companies. On the basis of the results achieved a methodology of key factors typology will be worked out. The methodology will arrange the fac tors according to their share in the company's successfulness. The knowledge gained will be generalised and used for the formation of the basis of a commonly used multifactor analysis of the company's successfulness. It is expected, the method will help
Publications
Total number of publications: 209
2002
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Marketingový mix v podmínkách podnikatelské praxe ČR
Implementácia marketingových teórií do hospodárskej praxe Slovenskej republiky, Českej republiky a Pol'skej republiky, year: 2002
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Moderní formy direct marketingu
Ekonomika firiem 2002, year: 2002
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Nový anglizmus v logistice SCEM
Year: 2002, type: Popularization text
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Oceňování firem
Nové trendy rozvoje průmyslu, year: 2002
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Otázka tržní hodnoty podniku a jejího stanovení
Systémové řízení, year: 2002
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Otázka životního porstředí v marketingu firem
Implementácia marketingových teórií do hospodárskej praxe SR, ČR a Poľska, year: 2002
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Personální/ŘLZ management ve státní správě
Nové trendy rozvoje průmyslu, year: 2002
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Pilotní výzkum marketingového mixu v podnicích ČR
Ekonomika firiem 2002, year: 2002
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Podnik a podnikání v inovačním prostředí
Podnik a podnikání, year: 2002
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Pojetí inovací
Rozvoj podnikání a profesní organizace podnikatelů, year: 2002